The CORE advertising company is here to help! They have released self-illuminating liquor bottles to attract customers to buy Ballantine's brand of whiskey. You know because shiny objects are pretty. At first, I thought, "Cool," then I realized most bars/clubs already light up their liquor cabinets anyhow. Then again drunk people like bright objects. When I was in Vegas, this guy kept trying to touch my beaded skirt while whispering to himself, "So shiny, and so pretty." Yea, don't worry; I have already talked to my therapist about it. Anyway, I am sure this will actually help sales. Even more brands are looking into making their bottles light up. But come on people, think of those intoxicated, you are just going to confuse them even more! That being said, for those that got stuck being designated drivers, you will now have something interesting to look at. I can't wait until more brands release their own versions; it will be like December lights all year around!

What do you think about this self-illuminated bottle invention? Are you more likely to purchase it? Yea, that's what I thought-- booze is booze...unless it pours out self-illuminated liquid like radioactive substances! That would definitely influence my purchasing decision to a must have. Come on fellow invention lovers, let's make it happen!